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Working in an e-commerce marketing agency means you have to compete with industry giants like Amazon and Walmart. Therefore, the only solution left for small e-commerce businesses is to raise hopes for marketing agencies. 

According to the 2024 PPC stats report by Truelist, nearly half of the total small businesses invest in PPC marketing. Therefore, for sustainable and clear growth as an e-commerce marketing agency, you have to optimize your marketing practices to keep up with the competition.

Challenges like the complex nature of PPC, constantly evolving digital marketing dynamics, ineffective ad copies, etc. always become hurdles to e-commerce marketing agency marketing success. As a result, 97% of marketing initiatives fail

To come up with this ugly and gloomy data, here are some strategies for e-commerce marketing agencies that can lay a FIRM foundation for your PPC campaigns.

What is E-Commerce PPC?

To define PPC in easy words, Pay-Per-Click ads are nothing new but paid advertisements that marketing agencies run to showcase products on Google, social media platforms, etc

From a marketing agency’s point-of-view, PPC is a strategy from their complete digital marketing framework that works as a strong weapon in their marketing arsenal. Signs of an effective and fruitful PPC are: 

  • Cost-effectiveness
  • Data-driven approach
  • Effectively targeting ready-to-buy shoppers.

To make your strategy fruitful for your marketing clients, some methodologies, and strategies can be of great help.

Some Effective E-Commerce PPC Strategies to Follow

A well-planned and strategized plan can rightfully justify your efforts. To make it easier for you to understand, the benchmarking PPC strategy can be divided into two parts: 

  • Social PPC 
  • Google PPC 

If you are one of the many PPC Ads Agency London, it is paramount for you to sustain in such a competitive business. Therefore, with combined efforts of both types, you can outperform the market rivals. 

Starting with Social PPC

On comparing social PPC with Google PPC, you would find that social ones are more visual and seamless. Even when you scroll through social media, you see ads integrated into your feed. Unlike Google and YouTube where they are either placed at the corner or pasted in the video description.

This way, the promotions are substantially presented boldly. The first choice for marketers is always Facebook, but other platforms like Instagram are also gaining the limelight. If you’re in the initial stage of your campaign, focus on curating interactive ads and content designs.

Once created, capitalize that content on social media through the following strategies: 

  • Social Monitoring: The target audience of your client’s product always has their reviews and opinions that they share. Start analyzing and studying their POVs to strategize further.
  • Advanced Targeting: SM platforms have plenty of data on your likes and dislikes. Based on preferences, target the right audience and scale up your operations when you target potential customers.
  • Similar Audience: This strategy involves posting positive data in ad campaigns to attract an audience that holds similar bases. This audience is also known as the Lookalike audience for their similar interests and purchasing behaviors.

Continuing With Google PPC

Google PPC is more like a traditional way to run ads. Here, you can directly show your products to potential consumer audiences on Google ad banners, YouTube, partner sites, etc. Irrespective of the keywords that are used in text-based advertising, Google PPC relies more on product data to look for its prey.

To make your Google PPC effective: 

  • Mobile-First Accessibility: How many times have you shopped from your laptop on your computer? Hardly one or two times. Majorly, mobile phones are used much more than other devices for online shopping. Therefore, plan your strategy accordingly, to become more mobile-phone friendly.
  • Negative Keywords: Negative keywords are exactly what you think of it once you read this name. In contrast to positive keywords, you form a negative keyword list to tell the search engine not to rank your ads on these keywords. Common examples of these keywords are Free, torrents, etc. 

This is how you can plan an effective blueprint for your PPC.

Takeaway: Your PPC Homework

These were some helpful points to consider that can certainly help you in making your client happy with better ad results. However, learning is a continuous process. This means things do not end here. To start with your first project after this article, implement the given steps in your operations:

  • Define your client’s PPC goals
  • Do a brief keyword research
  • Analyze what your client’s competition is doing right
  • Create interactive ads
  • Work on your bidding strategy
  • Set up the target audience
  • Run a final judgment, adjust, and modify your PPC campaign concerning real-time developments.

These steps are a blueprint for your next project. Follow it, and learn how to advertise better.

Steve Hughes
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